INTERMAT obtains its LEAD Label with Press Days
The objectives of this event were to :
- Offer exhibitors a special opportunity to present their new products to over 100 journalists from the world's specialist press before the show.
- Generate worldwide press coverage of the show.
- Illustrate the show's CSR ambitions through an eco-designed and responsible event.
With the LEAD, INTERMAT obtained a score of 11/12 for INTERMAT Press Days!
LEAD = Le Label Evènement à Ambition Durable.
LEAD qualifies a sustainable event on the basis of 12 measures of excellence. It is the first label to qualify and assess a sustainable event based solely on results.
The label is aimed at all event organisers (companies, event agencies, institutions, associations) wishing to make their eco-responsible commitments, actions and ambitions clear and concrete.
An event with the LEAD label meets 3 objectives:
- Zero waste
- Zero net carbon
- Positive social impact
Why running for LEAD ?
It illustrates the approach of a committed events organiser.
1. A serious and demanding label
2. To set an example for this type of event.
3. Demonstrate a continuous improvement approach by learning from this 1st experience in order to capitalise on the future.
4. Remove the obstacles perceived by our teams and show them that it can be done.
5. Engage our exhibitors, partners and service providers, support them in their transformation, and raise their awareness of sustainable development.
